Original Content
American Association of Critical-Care Nurses
A strategy to educate, inspire, recognize and advocate for our community of 127K critical care nurses works in synchrony with our paid, media, creative, DEI strategies ultimately building a space for current members and non-member nurses to network, discuss challenges and take advantage of tools created by our organization.
While we use social media to reach the right audience (community of critical cares) with the right information (crucial resources, certifications, events) at the right time (through analytic + listening learning & paid targeting) ... we also make sure to recognize (user generated content + awards), inspire (real nurse stories, Present columns + quotes), educate (courses, webinars, journals) and advocate (DEI, staffing, legislative/regulatory, position statements) for our nurses.
(click thumbnail to view)
West Coast University & American Career College
My biggest challenge to date, I have been creating a high-volume of content to be published across a total of 47 unique school institution channels. Below are only some examples of content I created first-hand to support the two different schools, 11 different campuses, 34 unique degree programs and 6+ internal department requests.
(click thumbnail to view)
Yokohama Tire
Developing unique and shareable content on a consistent monthly basis across several social media platforms can be a challenge. But with a solid understanding of brand objectives, I am able to strategically create a cadence of both original posts and curated third-party content. Below you will see some more recent examples of original content I concepted, wrote copy for and worked with the design team to create.
(click thumbnail to view)
How do you create a social media stratgey around a credit union that avoids constantly pushing services? You create a tasteful balance of content that connects with your audience, along with a mix that informs and mobilizes them. To build a stronger fan base for the credit union, we developed a campaign asking our audience for their opinion on local BEST OF's (e.g. best coffee, best surf spot, best dog park). An impressive engagement rate has been the result of this connect campaign. Original in-house imagery accompained the follow-up posts in the campaign series.
(click thumbnail to view)
Orange County's Credit Union
Non-campaign content examples.
(click thumbnail to view)
Pinterest Boards
Original content saves the day. You can only repin others content so many times before your followers loose interest. I crafted original pinterest boards to give insight to MOB Media's agency culture, work and values. (click image to view)
eBook
Why follow an ad agency? This was a challenge presented to MOB Media while I was developing their social presence and had to craft content that would warrant returned visits. One solution, original thought leadership content. I took lead on creating the agency's first eBook on MOB Media's mantra, 'Accountable Advertising'. (click image to view)
Crafted the elementary hashtag help concept for the creative department to bring into fruition. The original MOB infographics are a push for more original content via our social platforms.
Crafted the elementary hashtag help concept for the creative department to bring into fruition. The original MOB infographics are a push for more original content via our social platforms.
Original Infographics
Infographics are a visually intriguing way to project insight for your social media audience. In order to increase MOB Media's original content I crafted several concepts for infographics. With the creative team's help in design the layout, we succesfully gained attention through several of our agency's social outlets.
(scroll to view)